Having taken two marketing classes, this chapter did not hold
any great surprises for me, nor was anything confusing.
If I could ask the author two questions it would be:
1) Why does he recommend production-driven philosophy for an
up and coming business since it seems counter-intuitive to create a lot of one item
before ensuring someone will purchase the item?
2) Are there marketing ploys that work better for a start-up
firm vs. an established company?
There was nothing in this chapter I found disagreeable.
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