Customer Interviews No. 1

Hey everyone! I just finished interviewing my five "customers". It was interesting because I am in New Orleans during Mardi Gras season so people are everywhere...and in varying states of intoxication and merriment. I found women were more open to speaking with me and being video recorded, while I had a lot of men say no when I asked. This was surprising. The one thing I learned is you never know who you might meet that may be a future benefit to you. I met a lady who works at Saks Fifth Avenue and has connections with buyers. Since the opportunity I am looking into is a new clothing line of artistically designed, unique, well made, made in America clothing, the connection with her may prove to be an invaluable one. Here are the videos.

Sorry for the closeness of the last two. We were crowded in together for a parade.

The opportunity I am looking into is a new clothing line. A friend of mine is an artist and designs unique clothing that is career casual type clothing, but you know no one else in the office will be wearing the same shirt. We want to release each clothing design in small amounts, and have it all made to the highest quality right here in the U.S. We also want to offer an online feature on the website where people could send in measurements and get custom fits for an extra amount.

I earned some of what I already know- men like to shop quickly. Women like to shop inexpensively. Quality is important, as is location. It seems most are willing to seek out a higher quality product that will lat a long time, but they still want to do it on a Macy sale budget vs. Dillard's full price budget.