Customer Interviews No. 3

 

1) Describe your interviewing strategy. This time I stopped people who were looking at clothes to purchase.  I asked questions about how often they purchase new clothes, where they tend to shop, and if quality, price or style is more important to them. I also asked one if a customizable option would be something she would be interested in.
 2) Conduct the interviews. One of the interviews incudes two ladies at once, so there are four videos with five interviews.
3) Reflect on what you learned. I expected younger people to be more likely to purchase online, but with this group it was the middle aged women who shopped online the most. The also seemed the most willing to pay more for their clothing than the younger ladies or the older couple. Perhaps this is because the middle aged demographic is more financially stable than younger people starting out, or older people on a fixed income? Would love to do a large focus group to get more accurate information than what I have here.