Week 6 Reading Reflection

1. While I did not find any of the reading highly surprising, it was interesting to read about how the threat of new entrants into the market can affect those already in the market.
2. There was nothing really confusing to me.

3. Of the five forces which would you consider the most and least important? What criteria did you use to find the five forces?
4. I don’t have anything I directly disagree with, although I would be interested to know if other business people have different insights on the validity of the five forces.